Privacy Policy

SuperValu Getaway Breaks Privacy Statement

SuperValu Getaway breaks are provided on behalf of SuperValu / Musgrave Retails Partners Northern Ireland by Loyaltybuild Limited. The privacy statement sets out how we use any personal information that you give to us, or that we may collect or otherwise process through your use of our website at the “Website”) and in the course of providing services to you.


1. Who We Are and About this Privacy Statement

2. How We Collect and Use Your Information

    2.1 General

    2.2 Information Sharing, Marketing and Disclosure

3. Cookies Policy

4. Security

5. Business Transfers

6. Transfers Overseas

7. Other Sites

8. Unsubscribing/Amending Your Information

9. Your Acceptance of this Privacy Statement


1. Who We Are and About this Privacy Statement

This document sets out the privacy statement of SuperValu Getaway Breaks c/o Loyaltybuild Limited, an Irish limited company with company number 411428 and having its registered office at Station Road, Ennis, Co. Clare, Ireland (“we”, “us”, “our”, “SuperValu Getaway Breaks” or “Loyaltybuild”) in relation to the Website, and the provision of all our consumer services through the Website or otherwise. We are an affiliated company of Affinion International Limited, and “affiliates” means Affinion International Limited and all its group companies including Loyaltybuild.

This Statement covers any services that you avail of from us or otherwise subscribe to and your correspondence with us from time to time in relation to these, whether this be: 

This document explains how we use and process your personal data (meaning any information about you which is personally identifiable or can be related back to you like your name, address, telephone number, email address, preferences, service selections and queries and is generally referred to throughout this Statement as “your information”).


2. How We Collect and Use Your Information

2.1 General

 When you subscribe to any of our services and/or communicate with us about these, you may be asked to provide your information in order to:

By providing your information, you are deemed to fully understand and consent to the collection and processing of such information.


Financial information (such as a credit card number) is collected by our payments partner (currently Realex) directly on its secure site for the purpose of billing you for services purchased, however this information is not collected or stored by or shared with Loyaltybuild.

We may record or monitor calls made by you to our customer service desks for quality assurance and training purposes. However, we will always inform you if such recording or monitoring is taking place.

2.2 Information Sharing, Marketing and Disclosure

We may disclose your information to third parties for the purposes of providing you with selected services that you have requested from us (for example accommodation providers and travel partners).

In addition, and with your consent, we (and if applicable, our partners or other trusted third parties) may use your information for certain marketing activities. It is up to you to decide whether we may use your information in this way.

Our consent notices provided to you when you subscribe for any of our services will generally ask for your permission (“opt-in”) to send you marketing communications. Such opt-in consents relate to:

Sometimes we may enable third parties acting on our behalf to analyse your information, in a non-personal identifying form, (generally in the form of statistics), so that we can identify trends about usage of our Website(s) or services and improve them.

We may also request optional information from you, such as annual income, buying preferences, or your age, also known as demographic and profile data, and you do not need to provide this information to avail of our services.

We may use this data to improve and enhance your experience on the Website. We may also share this information with others, in aggregate, anonymous form, which means that the shared information will not contain nor be linked to any personally identifiable information about you or any other person.

Additionally we reserve the right to access and disclose your information in order to comply with applicable laws, to comply with lawful requests from governments, law enforcement agencies or parties whose request we reasonably consider to be justified in connection with any allegations by any party about your abuse of our services, to operate our systems properly or to protect ourselves or our users.

 3. Cookies

Like many websites, we analyze log file information and other data collected through cookies, web beacons, and other tracking technology, to collect information about your browsing behavior when you visit the Website. See our Cookies Policy to learn more about how we use cookies and similar technologies on the Website.


4. Security

Securing your personal and non-personal information is very important to us. All customer databases are held in a secure environment and (except for law enforcement authorities in limited circumstances), only those Loyaltybuild employees or other persons who need access to your information in order to perform their duties are allowed such access. We deploy appropriate security safeguards to protect your information.

Where you are using the Website, we attempt to provide for the secure transmission of your information from your computer to our servers by utilising encryption software.

Our websites utilise Standard SSL encryption on pages where secure information is transmitted over the Internet. We also use GeoTrust as our Certificate of Authority. If you would like more information on our GeoTrust Certificate, click on the seal below.

5. Business Transfers

In the unlikely event that we sell or otherwise dispose of some or all of our business to another party, we reserve the right to transfer your information as part of any assets sold or disposed of.

6. Transfers Overseas

Your information may be transferred by us outside of the European Economic Area for processing.

Our affiliates in the United States to which your information may be transferred are part of the US Safe Harbour. For more details on this you can see the Data Protection Commissioner’s site at:

Any transfer of your data is done in circumstances ensuring that your data is processed only in accordance with this privacy statement and Irish Data Protection legislation. By registering on this Website and consenting to this Statement, you are consenting to this transfer.

7. Other Sites

Our Website(s) may contain links to other websites. Other websites may also reference or link to our Website. We are not responsible for their privacy practices or the content of such other sites.

8. Unsubscribing/Amending your information

You can update and correct your information held by us by contacting ourData Protection Officer at writing to Data Protection Officer, SuperValu Getaway Breaks c/o Loyaltybuild, Station Road, Ennis, Co Clare, Ireland, or by calling + 353 (0) 65 686 5200.

You can remove your information from our marketing database entirely by using the contact details above, specifying your name, the email or other address/ telephone number you used to register with us and, if referring to a web registration, your user name in the email.

If you only want to remove your information from marketing communications in relation to a specific service simply email, write to us or call us using the above contact details with the information above and the name of the service.

Alternatively, whenever we contact you, (for example to send you an email newsletter which you have requested) you will find an email or other address at the bottom of the email, marked “Unsubscribe” which you can use to tell us if you no longer wish to receive the newsletter or other communication in question.

On request, we supply copies of your personal data which you may have supplied to us. If you wish to obtain such copies, you must write to us at our mailing address provided above or email us at We may request that you supply personal identifiers that you supplied previously to us (e.g. username, email address and date of birth). We do this to validate your identity. We will also require your full name and residential address. Your request will be dealt with as soon as possible in accordance with the Data Protection Acts 1988 and 2003.

9. Your Acceptance of this Statement

In providing personal information to us or using our web sites you signify your assent to our Privacy Statement. If you do not agree to this statement, please do not use the Website or provide your data to us. This Privacy Statement supersedes all privacy policies and other similar standards previously issued by us. Since the privacy standards set forth herein are subject to updates and other changes from time to time, please note that this Privacy Statement is subject to change at any time. In the event of any such changes, we will notify all of our customers of such changes in the manner to the extent required by law. Your continued use of our Website and services following the posting of changes to these terms means you accept these changes.

This policy was last updated 10th March 2014.


SuperValu Getaway Breaks Cookies Policy

As described in our Privacy (our “Website”) uses cookies and similar technologies to collect usage data, to help provide you with a better, faster and safer experience, and to improve our service. Below you will find information on what cookies are and guidance on how to turn them off. If you need further information or have questions please contact us using the contact details provided at the end of this policy. Please note that this section is only relevant to information that we may collect and process in connection with your use of our Website.

Cookies and Logfiles

This Cookie Policy sets out how we use cookies and similar technologies (“cookies”) on and in connection with this Website. Cookies are text files containing small amounts of information which are downloaded by your internet browser and stored on your PC or other device when you visit a website.

Your Consent

You can use our Website if cookies are disabled from your web browser. However, this may result in a temporary loss of functionality and may affect the browsing experience and your ability to purchase our services. If you use our Website without changing your browser settings we will assume you agree to receive cookies on our Website. We have explained below how you can block cookies.

How we use information we collect through Cookies

We store information that we collect through cookies, log files, and cookies dropped by third party sources such as Google Analytics to improve the content of the Website.

More information about cookies

We use session and persistent cookies on this Website. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time.

You can remove persistent cookies and reject persistent and session cookies by following the directions provided in your Internet browser’s “help” file or by visiting Alternatively, please contact us using the details set out in the ‘Contacting Us’ section below.

If you reject persistent or session cookies, you may still use our Website, but you may not be able to access all of the Website’s functionality or your access may be limited.

How we use cookies

We use cookies to identify how you use this Website, including tracking how you use the Website, such as information on where you came from, what content you viewed on the website, and the duration of your visit; and

How we use third-party cookies

This Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help analyse how visitors use the Website. Information about your use of this Website (including your IP address) will be transmitted to and stored by Google on servers in the US, and Google will use this information to evaluate your use of the Website, compile reports on website activity for us, and provide other services relating to website activity and internet usage, but will not associate your IP address with any other data held by Google. For more information on the use of Google Analytics, including how to opt out, visit


Like many websites, we gather certain information relating to website use automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system and date/time stamp data. We use this information, which does not by itself identify individual users, to analyse trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. After collection, during our processing of the data, we link this automatically-collected data to the personal information that we hold.

Internet Protocol (IP) Address

Where you are using our Website, we may use your IP address to help diagnose problems with our server and to administer our Website. Your IP address may also be used to help identify you for the duration of a session and to gather broad demographic information. Your IP address will never be linked to any personally identifiable information unless you are in the process of making a purchase, in which case the link between this information will terminate upon your final purchase.

Changes to this Policy

We may update our Cookies Policy from time to time to reflect changes in technology, data protection legislation or our data collection practices. Any updates or changes that may affect how we use cookies will appear in this Policy. We encourage you to periodically review our Cookies Policy to see the current policy in force.

Contacting Us

If you have any questions, requests or complaints regarding this Cookies Policy please contact our Data Protection Officer using the following information:





Mailing Address:


Data Protection Officer   SuperValu Getaway Breaks c/o Loyaltybuild, Station Road, Ennis, Co Clare,   Ireland




This policy was last updated 25th February 2014.